The previous iteration of the Gameday Guide had not been updated in several years, meaning:

• The structure was based on outdated data, making it less relevant to current fan needs.
• The mobile experience was poor, with excessive scroll distances due to large graphic assets.
• Important content was buried, making key resources harder to find.

Since more than half of all visits to Seahawks.com come from mobile users, optimizing the Gameday Guide for mobile was a top priority.

Large graphic assets and excessive text on an early version of the Gameday Guide.

The old guide’s layout often resulted in long, difficult-to-navigate pages, especially on mobile. To improve usability, I:

• Redesigned key assets like the Know Before You Go resource list and Stadium Tools guide to reduce vertical space.
• Utilized carousels to condense information while keeping it visually engaging.
• Reworked content placement to ensure high-priority information was easy to find at a glance.

Carousels and redesigned assets on the Gameday Guide remedying the scroll distance issue.