Before launching SEA Lights, we had to ensure that Lumen Field’s open-air design wouldn’t disrupt the audio synchronization. Since sound leakage and echoes could interfere with mobile devices detecting the tones, our team conducted on-site testing.

We positioned ourselves in every section of the stadium, running real-time tests to verify that flashlights synced correctly. In sections where the experience failed, we documented issues and worked with the stadium sound crew to fine-tune volume levels and mixing adjustments, ensuring full compatibility.

Here I am testing the sound with multiple mobile devices! Not pictured: my fear of heights.

Our website messaging for SEA Lights. Image via Seahawks.com.

For SEA Lights to succeed, fans needed to download the Seahawks Mobile App and update it before the game. While the marketing team developed core promotional assets, I identified additional messaging opportunities to maximize adoption.

In this process, I:

• Expanded website messaging to highlight the experience across key pages.
• Built a dedicated webpage for push notifications and additional promotions.
• Coordinated with the design team to create additional assets for digital platforms.

Our efforts paid off—thousands of fans participated in SEA Lights, turning the stadium into a unified light show. The response was overwhelmingly positive, with fans sharing photos and videos on social media, creating valuable user-generated content (UGC) for the team.

Image via Seahawks.com.