Lumen Lens is a digital photo booth that allows Seahawks fans to snap a picture with up to two of their favorite players. When I joined the Seahawks in 2023, I took over project management for Lumen Lens, overseeing both its technical and experiential aspects.
Client: Seattle Seahawks
Role: Project Management & Experience Design
Collaborators: Seahawks Design Department
Fans engaging with a Lumen Lens kiosk. Image via Seahawks.com.
My role in managing Lumen Lens includes:
Some photos I've taken with Lumen Lens kiosks throughout the years!
The process for fans is simple and engaging:
A key highlight of Lumen Lens is its interactive player overlays. Before the final shot, players pop into the frame and sometimes even engage with fans before striking their final pose, adding an extra layer of fun to the experience.
My first major project with Lumen Lens was designing themed photo frames for each home game and key events throughout the year. I collaborated with our Graphic Design team to create:
Some game-specific frames designed by the Seahawks Graphic Design team.
To ensure consistency, I:
These custom frames turned each Lumen Lens photo into a unique keepsake, encouraging fans to return and collect new frames at different events.
To continually enhance the experience, I use three key research methods:
This research has led to several notable improvements, including:
On game days, I manage volunteers stationed at Lumen Lens kiosks, ensuring they:
I provide training, itineraries, and post-game debriefs to continuously improve their experience. Many volunteers return multiple times per season, which speaks to the fun and rewarding nature of working with Lumen Lens.
A crowded Lumen Lens photo station. Volunteers are trained to manage crowds through barriers and line assistance.
Lumen Lens improvements happen both in-house and through vendor collaboration. While I can make some UX updates directly through our content management system, larger changes require coordination with our vendor. Key projects I’ve worked on include:
Whenever new opportunities arise to improve or expand Lumen Lens, I take ownership of seeing them through.
Lumen Lens is one of the most rewarding projects I manage because of the joy it brings to fans. Whether it’s:
I see firsthand how these keepsakes enhance the fan experience. They capture memorable moments with friends, family, and favorite players—creating something truly unique to Seahawks games.
Image via Seahawks.com.